My Core Services

Services

I help startups and scale-ups grow efficiently through tailored marketing strategies. From PPC campaigns and marketing automation to conversion optimisation and data-driven growth, my services are designed to maximise ROI, streamline processes, and deliver measurable results.

1.Marketing Automation

Manual processes cost time and opportunity. With automation, every touchpoint, from lead capture to follow-up, happens exactly when it should.
I design and implement automation systems that save hours each week and make your marketing flow seamlessly between tools and teams.

Includes:

• End-to-end workflow design and automation mapping

• Lead nurturing, scoring, and lifecycle campaigns

• Email automation & drip sequences (HubSpot, ActiveCampaign, Klaviyo)

• Multi-tool integration using Zapier, Make, or native APIs

• Automated reporting and alerts through HubSpot dashboards or Google Looker Studio

Example:
A SaaS company reduced manual follow-up time by 80% after implementing segmented email workflows that adapted based on user behaviour.

Result:
A scalable system that works while you grow

Ready to grow your business?

Let’s discuss your project and create a tailored marketing strategy that delivers measurable results.

Build Consistency at Scale

2.PPC & Conversion Optimisation

Turn Every Click into a Measurable Step

Ads don’t fail because of poor creative, they fail because of poor structure and misaligned data.
I rebuild PPC strategies around buyer intent and funnel logic, ensuring every campaign is tracked, optimised, and accountable.

Includes:

• Cross-channel PPC management (Google Ads, Meta, LinkedIn)

• Campaign restructuring for clarity and control

• Conversion rate optimisation (CRO) and funnel mapping

• Landing page testing with Hotjar, Google Optimize, or Webflow Experiments

• UTM governance and data alignment with GA4 & HubSpot

Example:
A property investment firm cut ad spend by 40% while tripling qualified leads by restructuring campaigns and linking CRM data with ad performance.

Result:
Data-driven campaigns that generate real leads — not vanity metrics.

3.CRM & HubSpot Strategy

Turn Every Click into a Measurable Step

A disconnected CRM kills alignment. I help you design and maintain a HubSpot or CRM ecosystem that connects every contact, campaign, and conversion, so you can finally trust your data.

Includes:

• CRM audit and architecture redesign

• HubSpot implementation (Marketing, Sales, Service Hubs)

• Lifecycle automation and custom pipelines

• Lead scoring, segmentation, and custom properties

• Dashboards and performance reports for revenue tracking

Example:
A B2B services company increased deal velocity by 35% after introducing automated lead routing and CRM-based lead scoring.

Tools:
HubSpot, Salesforce, Pipedrive, Google Sheets, Make (Integromat), Zapier, Notion

Result:
Your teams stop guessing and start collaborating — with data that drives action.

4.Content & Growth Strategy

Create Demand That Sustains Itself

Content shouldn’t exist in isolation. I design growth frameworks where content, paid media, and automation work together attracting, educating, and converting with consistency.

Includes:

• Funnel-aligned content strategy (TOFU–MOFU–BOFU)

• SEO content planning with SurferSEO or Ahrefs

• Automated nurture & retargeting sequences

• Growth loop mapping, connecting acquisition, retention & advocacy

• Measurement dashboards (HubSpot, Looker Studio, Notion)

Example:
A FinTech startup doubled inbound SQLs in 4 months by linking SEO content to automated nurturing flows and remarketing sequences.

Result:
A content engine that grows with you, systematic, measurable, and aligned with your funnel.

5.Data & Performance Strategy

See Clearly. Act Confidently.

Your data is only useful when it drives action. I create structures that transform scattered analytics into insights you can actually use, all connected, visual, and reliable.

Includes:

• Data collection & tracking audit

• Multi-source data integration (GA4, HubSpot, Ads, LinkedIn)

• Automated dashboards (Looker Studio, HubSpot, Power BI)

• KPI frameworks & reporting cadence for leadership teams

• Privacy-ready tracking setups (consent, cookies, GA4 configurations)

Example:
A London-based agency reduced reporting time by 70% after implementing a unified Looker Studio dashboard pulling from 5 data sources.

Result:
Accurate insights. Faster decisions. Marketing that finally tells the truth.

Helping Startups & Scale-ups Achieve Measurable Growth

I help startups and scale-ups grow efficiently through strategic, data-driven marketing. I specialise in PPC campaigns, marketing automation, conversion optimisation, and CRM management. I work personally with each client to turn leads into customers and data into actionable strategies. My goal is to build scalable marketing systems that maximise ROI, streamline processes, and deliver measurable results.

What I Do

How I Work

I take a consultative, hands-on approach with every client. I start by understanding your business, goals, and audience, then design strategies tailored to your needs. From PPC campaigns and CRM automation to conversion optimisation, I deliver personalised, scalable solutions that combine creativity, technology, and data-driven insights. My focus is on measurable results, maximising ROI, and building systems that support long-term growth.

• PPC & Paid Media Campaigns

• Marketing Automation & CRM Management

• Conversion Rate Optimisation (CRO)

• Lead Generation & Funnel Optimisation

• Data-Driven Strategy & Reporting

• Content & Growth Strategy

• Discovery: Understand your business, goals, and challenges

• Strategy: Design data-driven, personalised marketing plans

• Execution: Implement PPC, automation, and conversion optimisation

• Optimisation: Monitor, analyse, and refine for maximum ROI